Before we head into today’s topic-“why SEO is important for your business growth”, I would like to give you a brief idea about what is SEO at first. Search engine optimization is the full name of SEO, so basically, SEO is the practice that can increase the number of visitors to a website by obtaining a high-ranking placement in the Google search. In other words, SEO could help your website rank higher in the Google search result. When your website ranks at the top after people searching some relevant content online, there is more likely for them to visit your website.
When you started doing a business and when it comes to marketing, are you still rely on the traditional way by sending out flyers and putting up posters? Unfortunately, there is no exaggeration to say that the destiny for the most flyers and posters would end in the trash bin. Come on, we are living in the 21st century now. I am not saying that the print ad is totally useless, the truth is these methods are not as effective as online marketing in terms of long-term branding and marketing for your business. On the other hand, you have to admit that the wasted print ads such as flyers, posters and brochures are killing the trees:(.
All right, let’s get into today’s topic now. Many studies have shown that SEO can have a better ROI than traditional forms of marketing like TV ads and print ads. However, like other marketing methods, SEO isn’t magic, but it provides a business visibility which could help with long-term branding and marketing as well as increase web traffic. Let’s discuss each of these in turn.
- SEO is good for business visibility and branding
- SEO Improves the Credibility for Your Business
- SEO brings traffic for your business
When people search for your service and products online, you obviously want to appear as high in the search engine rankings as possible. For the most of time searchers don’t just simply search once, they would like to continually search, check out some websites, edit search terms, search again and so on. After they searching for a while, if your business keep appearing in search results that means you are gaining more and more mindshare with each potential customer. Chances are very good that they will eventually click through to your website, and since you continually displayed in all their search results, they will trust you that much more. Which brings us to the next reason why SEO is important for your business.
This could be very obvious and simple to understand. If you were looking for a technician to fix your air conditioner, did you feel more confident in calling the guy on the seventh page of the listings, or did you like most people, start from the first page and work your way through? Your customers may not realize that high search rankings make your business more credible in their eyes.
Traffic is not going to make you any money by itself. For example, when people would like to check out some fancy restaurants in Toronto, they probably would search the keyword of “the best restaurant in Toronto” on search engine. According to Google trend reports, the term would be searched for 96 times in every minute, which accounts for 5,760 times for every hour and 138,240 times for everyday. Eventually, even only 1% of searchers would choose your business, that is still over 1,000 customers. More importantly, the people coming to your site are almost all qualified leads – they were searching for businesses like yours when they found you, so they already have a need or interest in your products or services.
SEO sounds great, but is also not easy. Search engine optimization requires lots of techniques and knowledges, and it is a time-consuming learning process for yourself to learn, and remember you don’t have to be master on everything. Come and book a FREE 60-minute consultation with GVOVO experts today, we are dedicated help our clients with their SEO in terms of selecting keywords and improve their search ranking. We also provide the third party data report and is results guaranteed.